What is it?
Persona is a character that embodies audiences into an easily understandable form. The tool brings together lots of information about similar people to create a single character that represents that audience.
A fun tool that helps your team creatively explore an audience through likes, dislikes, traits, and motivations.
Personas are normally created as a set, showing different audiences with different needs.
Use me to:
- Package audience research into an easy to understand format
- Maintain focus on the needs of your audience during the Develop stage
- Test and evaluate ideas against these needs