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What is it?

Persona is a character that embodies audiences into an easily understandable form. The tool brings together lots of information about similar people to create a single character that represents that audience.

A fun tool that helps your team creatively explore an audience through likes, dislikes, traits, and motivations. Personas are normally created as a set, showing different audiences with different needs.

Use me to:
  • Package audience research into an easy to understand format
  • Maintain focus on the needs of your audience during the Develop stage
  • Test and evaluate ideas against these needs