Posted: Thu, 20 Jul 2017 17:15
We are delighted to announce the next BFI FAN New Release Strategy titles, God's Own Country (Picturehouse, 1 Sept) and Daphne (29 Sept), two great British films that deserve to be seen on the big screen in cinemas all over the UK.
From film talent events to making the most of grassroots networks both God's Own Country and Daphne will benefit from an expanded marketing campaign that will raise the visibility of these films all over the UK – and with the Strategy's focus on young audiences (age 16-30) you can expect lots of opportunities and ideas for engaging with audiences this age. Cinemas booking the films will receive more details on these opportunities over the coming weeks.
If you show NRS films and are interested in additional event or marketing activity, you can also access support from Film Hub Central East – get in touch to register your interest and for more information. And, as with all NRS films, you will receive an expanded marketing pack containing everything you need to successfully promote the films including top quality social assets, engaging copy and great event ideas.
God's Own Country
Dir: Francis Lee
UK | 2017 | 104 mins
Released 1 September
Captivating and broodingly beautiful, God's Own Country is the award winning debut feature from writer/director Francis Lee. Bracingly open hearted, this is a thrillingly romantic story set in the heart of rural Yorkshire.
Dir: Peter Mackie Burns
UK | 2017 | 90 mins
Released 29 September
Director of the acclaimed, multi award-winning short film Milk, Scottish filmmaker Peter Mackie Burns marks his transition into features with this tightly focused, remarkably authentic character study of brittle 31-year-old Londoner Daphne.
Booking: firstname.lastname@example.org and SileCulley@altitudefilment.com
Posted: Tue, 20 Jun 2017 15:42
We are excited to be launching the second phase of the New Release Strategy at ICO's Summer Screening Days, Phoenix Leicester from 1-3 July.
The New Release Strategy is one of the ways the BFI Film Audience Network supports cinemas to sustain and grow the audience for independent films. We know that independent films often pose a greater risk for exhibitors, especially those outside of London. Via the New Release Strategy, we work with distributors to ensure the film campaign extends beyond the capital and give exhibitors all the support we can to make sure they reach the target audience.
Cinemas that screen NRS films receive the NRS Marketing Pack, a one-stop-shop with lots of handy promotional tools and assets, and can apply to their Hub for additional marketing support or activity.
This year, the focus for the New Release Strategy is on young audiences (16-30). As a BFI2022 priority area, and key audience development area for the sector in general, we're keen to work with exhibitors and explore the ways in which cinemas can successfully get more young people through their doors and enjoying a great range of independent cinema.
We are aiming to support three films this year via the New Release Strategy - join us for the lunchtime NRS session at Screening Days on Saturday 1 July, 1pm for more information (and a free sandwich!) and check out the current NRS shortlist below.
We are really pleased to be welcoming 11 young creatives from across the UK to Screening Days. They will form an NRS focus group, watching the shortlisted films and giving their honest feedback - what they liked and why, how we could promote these films to other people their age and what kind of special events would be appealing to them. If you're not attending Screening Days, don't worry, we'll be sending a full update after the event.
New Release Strategy Shortlist
The BFI Film Audience Network Programming Group (which consists of a Programming Representative from each Hub area, as well as Strategic Partners the ICO, Into Film and Cinema for All) has shortlisted the below films. The final selections will be confirmed after Screening Days.
God's Own Country (Distributor: Picturehouse - opens Fri 1 Sept)
Patti Cake$ Distributor: 20th Century Fox - opens Fri 1 Sept)
September showing at ICO Screening days
Hotel Salvation (Distributor: BFI - opens Fri 25 Aug)
Daphne (Distributor: Altitude - opens Fri 29 Sept)
Not showing at Screening Days:
120 Beats Per Minute (Distributor: Curzon - opens Fri 20 October)
I am not a Witch (Distributor: Curzon - not dated)
You can feed back on the shortlist at the Screening Days event, or by getting in touch with your local Programming Representative. The Programming Representative in Film Hub South West & West Midlands is Watershed Cinema Curator, Mark Cosgrove. The next BFI FAN Programming Meeting is 27 July.
What is the New Release Strategy?
The New Release Strategy (NRS) is an initiative aimed at supporting some of the best new films from across the globe. Backed by the nine UK Film Hubs, over £80,000 was invested during its pilot year from March 2016-March 2017, helping support five titles: The Pearl Button (New Wave, 18 Mar 2016), Mustang (Curzon Artificial Eye, 13 May 2016), Chevalier (Studio Canal, 22 July 2016), Sonita (21 Oct, New Wave) and The Fits (24 Feb 2017).
Find out more about the New Release Strategy and learnings from the pilot year by reading the Evaluation Report here.
Posted: Tue, 24 Jan 2017 16:19
"The Fits is a dreamy, beautifully syncopated coming-of-age tale."
- Manohla Dargis, The NYTimes
The Fits is not your usual coming-of-age tale. Dreamy, poetic, visually lush with an immersive score that beguiles and intrigues, this confident debut feature from Director Anna Rose Holmer deserves to be seen on the big screen.
The Fits goes beyond the mainstream offer - this critically acclaimed film would not be getting a cinema release without FAN's intervention. It has the potential to reach a diverse audience and show diversity on-screen through the quietly striking presence of its young black lead, Royalty Hightower.
It's distinctive visual style and approach to subject matter make The Fits a real cinematic discovery and critical contribution to the future canon of film. Finally, FAN supporting the film to gives it a theatrical platform and cultural profile in the UK, which will help The Fits reach diverse audiences in cinemas.
We're offering tailored support to venues interested in The Fits, get in touch with Andy if you would like to discuss this further.
The Fits (Lionsgate) is now available for venues booking on DCP or DVD/Blu Ray from its release on 24 February. To book or request a screener contact Rachael Koczan at Lionsgate.
Posted: Fri, 16 Sep 2016 16:10
We are pleased to let you know that SONITA has been selected as the fourth New Release Strategy film.
FHCE members can access support to help you promote your Sonita screenings, email Andy at email@example.com for more info.
You can request a screener via Verve who are also handling bookings: firstname.lastname@example.org
The New Wave page for Sonita is here: http://www.newwavefilms.co.uk/view-film-detail.html?viewListing=MTUy&cat=1&whereitson=1 and the press pack may be useful (in links section).
The New Release Strategy is a new initiative supported by the nine regional UK Film Hubs which aims to expand the reach of foreign language and independent films so they can be seen by more people in more cinemas throughout the UK.
Watch the trailer: https://vimeo.com/182077673
With English Subtitles
Director: Rokhsareh Ghaemmaghami
Available: 28th October Theatrically
Sonita dreams of being a famous rapper. But as an Afghan teen living in Tehran, her dreams are dangerous: the Iranian government doesn't allow girls to sing, and at home, she is expected to become a teenage bride. With the help of filmmaker Rokhsareh Ghaemmaghami, Sonita is offered a chance to turn a dream into a reality but a perilous journey lies ahead.
"An intimate portrait of creativity and womanhood, Sonita highlights the rarely seen intricacies and shifting contrasts of Iranian society through the lens of an artist who is defining the next generation." Sundance