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Under-25 Evaluation

Posted: Mon, 26 Jun 2017 09:04

Under-25 Evaluation

We'd like to share with you an evaluation of the Under-25 ticket offer that Broadway as the Film Hub Lead Organisation has been piloting since summer 2016.

Young Audiences are a main priority of the Film Audience Network, with boosting 16-30 year olds for specialist film an absolute focus, notable as 2015 recorded a nationwide ten year low for cinema audiences aged 16-25.

Film Hub Central East supported Broadway to create a new ticket for audiences under 25 years old, priced at £4.50, a £3.90 reduction from a full priced ticket. This was a pilot scheme to test whether such an offer would attract a younger audience, but also be commercially viable.

In summer 2016 Broadway launched the under-25 ticket; valid any day, any time, on any screening where regular ticket prices apply, and also available to purchase online.

Tags: News