What is it?
Customer Journey Maps help us visualise an audiences journey through using a cinema, identifying all the different interactions (touchpoints) they have.
This allows us to see which parts of the cinema work for the user (highlights) and which parts might need improving (pain points).
Although most journeys involve buying a ticket to the cinema, there can be many ways in which this is done, ultimately creating a multitude of Customer Journey Maps.
Use me to:
- Identify the elements in a journey of a using a cinema
- Understand the links between all the different elements over time
- Identify problem areas in an experience or where new things can be added
- Create empathy with different types of audiences